Pelatihan Untuk Meningkatkan Market Segmentation  Kelompok UMKM di Kota Salatiga

Edwin Zusrony; Agustinus  Budi Santoso; Sindhu  Rakasiwi; Myra  Andriana; Tantik  Sumarlin; Yuli  Fitrianto; Suprapti

doi:10.51903/community.v2i3.222

Edwin Zusrony Universitas Sains dan Teknologi Komputer
Agustinus Budi Santoso
Sindhu Rakasiwi
Myra Andriana
Tantik Sumarlin
Yuli Fitrianto
Suprapti

DOI: https://doi.org/10.51903/community.v2i3.222

Keywords: Counseling, Market Segmentation, MSMEs, Salatiga

Abstract

The implementation of community service activities is aimed at the MSME group regarding how to increase market segmentation with various counseling with material on the importance of packaging and labeling, introduction of product sales strategies through e-commerce, introduction of website, digitalization of modern business for MSMEs and the use of Google My Business (GMB). The counseling was carried out by direct interaction between lecturers from the STEKOM University team and participants from the MSME group in the city of Salatiga. Model training and counseling with presentations and hands-on practice using electronic devices, such as laptops, LCDs and smartphones. This outreach program is expected to be sustainable and enable participants to implement strategies to increase market segmentation, especially the MSME group in Salatiga City.

References

Dewi, N., & Jatra, M. (2013). Pengaruh atribut produk terhadap keputusan pembelian handphone di kota Denpasar. Jurnal Manajemen Universitas Udayana, 2(2), 248–261.
Games, D., & Sari, D. K. (2018). Strategi Inkubasi Bisnis Suatu Startup Digital di Sumatera Barat: Model Pengembangan Pasabaru. Jurnal Hilirisasi IPTEKS, 1(4), 182–190. https://doi.org/10.25077/hilirisasi.1.4.129-137.0
Irfani, H., Yeni, F., & Wahyuni, R. (2020). Pemanfaatan Digital Marketing Sebagai Strategi Pemasaran Pada Ukm Dalam Menghadapi Era Industri 4.0. JCES (Journal of Character Education Society), 3(3), 651–659.
Kotler, P. (2002). Manajemen Pemasaran, Analisa Perencanaan, Implementasi dan Control (Kesembilan). Prehalindo.
Kotler, P., & Keller, K. L. (2009). Manajemen Pemasaran 1 (Alih Bahasa: Benjamin Molan). Edisi Ketiga belas. Prenhallindo. Jakarta.. 2016. Manajemen Pemasaran. Jilid, 1.
Priwantoro, S. W., Fahmi, S., & Ariesta Y., D. (2019). Pelatihan Peningkatan Kemampuan IT Bagi Guru Matematika Menggunakan Geogebra. Jurnal Terapan Abdimas. https://doi.org/10.25273/jta.v4i2.4847
Sari, D. K., Darlis, V., & Meidilisa, V. (2019). Penerapan Mobile Marketing Dan Perbaikan Packaging Pada UMKM Sumatera Barat Tepung dan Olahan Sala Uni Jamila. Jurnal Hilirisasi IPTEKS, 2(3), 32–33.