Keputusan Pembelian Ditinjau dari Kualitas Produk dan Harga Melalui Kepuasan Pelanggan sebagai Variabel Intervening Pada Produk MS GLOW Official Store Sukorejo
DOI:
https://doi.org/10.51903/dinamika.v3i2.395Keywords:
product quality, price, purchasing decissions, customer satisfactionAbstract
Skin care beauty products are increasingly becoming a trend among Indonesian people. The high interest in facial care products attracts local manufacturers to produce them. One of the beauty products, namely MS GLOW, is a skincare product where this local product is very popular among teenagers and adults. This research aims to determine the influence of product quality and price on purchasing decisions as well as customer satisfaction as intervening variables. The total population is MS Glow skincare customers in Sukorejo and the sample used was 45 customers using a simple random sampling technique. The research results show that product quality and price have a positive and significant effect on purchasing decisions. Meanwhile, customer satisfaction is not proven to mediate the relationship between product quality and price on purchasing decisions.
References
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Arda, M. & Banurea, A. M., 2022. The Effect Of Price, Promotion And Quality Of Service On Gojek Customer Satisfaction (Case Study On Students Of The Faculty Of Economics And Business University Of Muhammadiyah North Sumatra). International Journal of Educational Review, Law And Social Sciences IJERLAS, 2(4), pp. 549-560.
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Arumdani, N. W., Parlyna, R. & Saidani, B., 2021. The Influence Of Product Quality, Price, Sales Promotion On Customer Satisfaction In Skincare Product. International Journal of Current Economics and Business Ventures, 1(2), pp. 55-64.
Djafar, L., Wolok, T. & Niode, I. Y., 2022. The Influence Of Price And Product Quality On The Purchase Decision Of Ms Glow Products (Case Study On Users Of Ms Glow Products). European Scholar Journal (ESJ), 3(7), pp. 31-37.
Fauzi, D. H. & Ali, H., 2021. Determination Of Purchase And Repurchase Decisions: Product Quality And Price Analysis (Case Study O Nsamsung Smartphone Consumers In The City Of Jakarta. Dinasti Inrtenational Journal of Digital Business Management (DIJDBM), 2(5), pp. 794-810.
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Munandar, 2008. Psikologi industri dan organisasi. Jakarta: UI-Press.
Rachmawat, D., 2021. Peranan Kepuasan Sebagai Mediasi Dalam Pengaruh Kualitas Produk Dan Harga Terhadap Loyalitas Pelanggan Lipstik Sari Ayu. Jurnal Ilmu Manajemen, 9(1), pp. 129-139.
Setyaningrum, F. & Wati, N. J., 2019. Pengaruh Kualitas Produk, Promosi Dan Citra Merek Terhadap Keputusan Pembelian Ulang. JAMSWAP; Jurnal Akuntansi dan Manajemen, 4(4), pp. 17-25.
Sugiyono, 2014. Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: Alfabeta.
Tirtayasa, S., Lubis, A. P. & Khair, H., 2021. Keputusan Pembelian: Sebagai Variabel Mediasi Hubungan Kualitas Produk dan Kepercayaan terhadap Kepuasan Konsumen. Jurnal Inspirasi Bisnis dan Manajemen , 5(1), pp. 67-86.
Alma, B., 2014. Manajemen pemasaran dan pemasaran jasa. Bandung: Alfabeta.
Arda, M. & Andriany, D., 2023. The Influence Of Product Quality, Price And Electronic Word Of Mouth On The Purchase Decision Of Ms Glow Skincare. International Journal of Educational Review, Law And Social Sciences JERLAS, 3(4), pp. 1246-1255.
Arda, M. & Banurea, A. M., 2022. The Effect Of Price, Promotion And Quality Of Service On Gojek Customer Satisfaction (Case Study On Students Of The Faculty Of Economics And Business University Of Muhammadiyah North Sumatra). International Journal of Educational Review, Law And Social Sciences IJERLAS, 2(4), pp. 549-560.
Arikunto, S., 2012. Prosedur Penelitian. Jakarta: Rineka Cipta.
Armstrong, G., Kotler, P. & Opresnik, M., 2013. Marketing: An Introduction. 11 ed. USA: USA: Pearson Prentice Hall.
Arumdani, N. W., Parlyna, R. & Saidani, B., 2021. The Influence Of Product Quality, Price, Sales Promotion On Customer Satisfaction In Skincare Product. International Journal of Current Economics and Business Ventures, 1(2), pp. 55-64.
Djafar, L., Wolok, T. & Niode, I. Y., 2022. The Influence Of Price And Product Quality On The Purchase Decision Of Ms Glow Products (Case Study On Users Of Ms Glow Products). European Scholar Journal (ESJ), 3(7), pp. 31-37.
Fauzi, D. H. & Ali, H., 2021. Determination Of Purchase And Repurchase Decisions: Product Quality And Price Analysis (Case Study O Nsamsung Smartphone Consumers In The City Of Jakarta. Dinasti Inrtenational Journal of Digital Business Management (DIJDBM), 2(5), pp. 794-810.
Hartatie, H. & Haksama, S., 2018. Patient satisfaction analysis based on gronroos method at obstetric-gynecology specialist clinic, mitra keluarga waru hospital, Sidoarjo. Health Notions,, 2(4), p. 432–438.
Irawan, H., 2004. 10 Prinsip Kepuasan Pelanggan. Cetakan pertama ed. Jakarta: : PT Elex Media.
Kotler, P. & Amstrong, G., 2006. Marketing Principles. New Jersey: s.n.
Munandar, 2008. Psikologi industri dan organisasi. Jakarta: UI-Press.
Rachmawat, D., 2021. Peranan Kepuasan Sebagai Mediasi Dalam Pengaruh Kualitas Produk Dan Harga Terhadap Loyalitas Pelanggan Lipstik Sari Ayu. Jurnal Ilmu Manajemen, 9(1), pp. 129-139.
Setyaningrum, F. & Wati, N. J., 2019. Pengaruh Kualitas Produk, Promosi Dan Citra Merek Terhadap Keputusan Pembelian Ulang. JAMSWAP; Jurnal Akuntansi dan Manajemen, 4(4), pp. 17-25.
Sugiyono, 2014. Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: Alfabeta.
Tirtayasa, S., Lubis, A. P. & Khair, H., 2021. Keputusan Pembelian: Sebagai Variabel Mediasi Hubungan Kualitas Produk dan Kepercayaan terhadap Kepuasan Konsumen. Jurnal Inspirasi Bisnis dan Manajemen , 5(1), pp. 67-86.
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Published
2023-11-15
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How to Cite
Keputusan Pembelian Ditinjau dari Kualitas Produk dan Harga Melalui Kepuasan Pelanggan sebagai Variabel Intervening Pada Produk MS GLOW Official Store Sukorejo. (2023). Dinamika: Jurnal Manajemen Sosial Ekonomi, 3(2), 262-271. https://doi.org/10.51903/dinamika.v3i2.395
