PENGARUH PERSEPSI HARGA, PERAN INSENTIF PEMERINTAH, DAN KETERSEDIAN STASIUN PENGISIAN KENDARAAN LISTRIK UMUM (SPKLU) TERHADAP KEPUTUSAN PEMBELIAN KENDARAAN LISTRIK KOTA SEMARANG
DOI:
https://doi.org/10.51903/dinamika.v4i2.501Keywords:
Price Perception, Government Incentive Role, SPKLU Availability, Purchase Decision, Electric VehicleAbstract
The transport industry is growing rapidly, creating intense competition and driving the adoption of eco-friendly electric vehicles to reduce pollution. In Indonesia, despite the large market, electric vehicle adoption is still limited. This study in Semarang City evaluated the factors influencing the decision to purchase an electric vehicle, focusing on perceived price, government incentives, and SPKLU availability using a quantitative survey and multiple regression analysis distributed via Googleform then the data was processed using SPSS 25 and the results showed that perceived price and SPKLU availability had a positive and significant effect, while government incentives had no significant effect. This research recommends increasing the effectiveness of incentive programs and developing charging infrastructure to support the adoption of electric vehicles.
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[2] F. Hidranto, “Era Kendaraan Listrik di Depan Pintu.” [Online]. Available: https://www.indonesia.go.id/narasi/indonesia-dalam-angka/ekonomi/era-kendaraan-listrik-di-depan-pintu
[3] “Peraturan Presiden (PERPRES) Nomor 55 Tahun 2019 Percepatan Program Kendaraan Bermotor Listrik Berbasis Baterai (Battery Electric Vehicle) untuk Transportasi Jalan.” [Online]. Available: https://peraturan.bpk.go.id/Home/Details/116973/perpres-no-55-tahun-2019
[4] A. Ibrahim, “Aturan Insentif Pabrik Kendaraan Listrik Dikebut, Selesai Bulan Ini,” CNN Indonesia. Accessed: Dec. 11, 2023. [Online]. Available: https://www.cnnindonesia.com/otomotif/20231011085639-603-1009723/aturan-insentif-pabrik-kendaraan-listrik-dikebut-selesai-bulan-ini#:~:text=Pemerintah memberikan insentif pajak untuk,10 persen pada tahun ini.
[5] M. K. A. Alfons Yoshio Hartanto, Arofatin Maulina Ulfa, Fitria Nurhayati, “Masa Depan Mobil Listrik Di Indonesia,” katadata.co.id. [Online]. Available: https://katadata.co.id/jeany/analisisdata/619b5c2f1f4ec/masa-depan-mobil-listrik-indonesia
[6] N. M. Y. Putra, “Penjualan Mobil Listrik Semester I/2023 Tumbuh 557 Persen!” [Online]. Available: https://otomotif.bisnis.com/read/20230718/46/1676015/penjualan-mobil-listrik-semester-i2023-tumbuh-557-persen
[7] A. Fadjri and P. Silitonga, “The Influence of Product Quality, Price Perception and Digital Marketing on Customer Satisfaction at Pizza Marzano Pondok Indah Mall 2,” Eduturisma, vol. 3, no. 2, pp. 1–20, 2018.
[8] F. Saputra and H. Ali, “Penerapan Manajemen Poac: Pemulihan Ekonomi Serta Ketahanan Nasional Pada Masa Pandemi Covid-19 (Literature Review Manajemen Poac),” J. Ilmu Manaj. Terap., vol. 3, no. 3, pp. 316–328, 2022, doi: 10.31933/jimt.v3i3.733.
[9] A. B. Pertiwi, H. Ali, and F. D. S. Sumantyo, “Faktor-faktor Yang Mempengarui Loyalitas Pelanggan; Analisis Persepsi Harga, Kualitas Pelayanan dan Kepuasan Pelanggan (Literature Revie Manajemen Pemasaran),” J. Ilmu Manaj. Terap., vol. 3, no. 6, pp. 582–591, 2022.
[10] T. D. Komalasari, “PPN Pembelian Mobil Listrik Hanya 1% Mulai Berlaku, Ini Aturannya.” [Online]. Available: https://katadata.co.id/tiakomalasari/berita/642a68cca6657/ppn-pembelian-mobil-listrik-hanya-1-mulai-berlaku-ini-aturannya
[11] A. Brown, J. Cappellucci, E. White, A. Heinrich, and E. Cost, “Electric Vehicle Charging Infrastructure Trends from the Alternative Fueling Station Locator: Fourth Quarter 2022,” no. September, 2023, [Online]. Available: www.nrel.gov/publications.
[12] Ikbal Arib Hakim, I Made Suraharta, and Efendhi Prih Raharjo, “Perencanaan Lokasi Stasiun Pengisian Kendaraan Listrik Umum (SPKLU) Untuk Mendukung Percepatan Penggunaan Kendaraan Listrik Bertenaga Baterai di Kabupaten Jepara,” Politek. Transp. Darat Indones. - STTD Digit. Libr., 2022, [Online]. Available: http://digilib.ptdisttd.net/id/eprint/1937
[13] P. and N. L. Slowik, “The surge of electric vehicles in United States cities,” Int. Counc. Clean Transp., no. June, p. 16, 2019, [Online]. Available: https://theicct.org/sites/default/files/publications/ICCT_EV_surge_US_cities_20190610.pdf
[14] D. Hall, H. Cui, and N. Lutsey, “Electric vehicle capitals : Showing the path to a mainstream market,” no. November, 2019, doi: 10.13140/RG.2.2.12683.44323.
[15] Y. Yoeliastuti, E. Darlin, and E. Sugiyanto, “Pengaruh Citra Merek, Harga Dan Promosi Terhadap Keputusan Pembelian Melalui Aplikasi Penjualan Online Shopee,” J. Lentera Bisnis, vol. 10, no. 2, p. 212, 2021, doi: 10.34127/jrlab.v10i2.425.
[16] Sugiyono, “Metode Penelitian Kuantitatif, Kualitatif dan R&D,” Bandung Alf., 2018.
[17] N. Nanincova, “PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN NOACH CAFE AND BISTRO,” vol. 7, no. 2, 2019.
[18] T. M. Wulandari, I. Haryanti, K. Kunci, K. ; Keyakinan, and K. Pembelian, “the Effect of Easy and Confidence Using E-Commerce on Online Purchase Decisions (Case Study on Using Shopee),” vol. 11, no. November, pp. 477–496, 2022.
[19] D. M. Susanto and K. E. Cahyono, “Pengaruh Citra Merek, Kualitas Produk, Dan Harga Terhadap Keputusan Pembelian Iphone (Studi Pada Mahasiswa di Surabaya) Krido Eko Cahyono Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya,” J. Ilmu dan Ris. Manaj., vol. 10 No. 1, pp. 1–2, 2021.
[20] E. O. Alberto Longo, “The influence of price perception on consumer preferences for electric vehicles: Evidence from a stated preference survey,” Transp. Res. Part A Policy Pract., vol. 121, pp. 149–173, 2019.
[21] Yanming Ge and and F. J. Convery, “Consumers’ perception of electric vehicles: A comparison between urban and rural residents in Ireland,” Energy Policy, vol. 141, p. 11146, 2020.
[22] R. Winarsih, S. L. Mandey, and R. S. Wenas, “Pengaruh Persepsi Harga, Kualitas Makanan, Dan Store Atmosphere Terhadap Keputusan Pembelian Konsumen Pada Dabu – Dabu Lemong Resto Dan Coffee Kawasan Megamas Di Manado,” J. EMBA J. Ris. Ekon. Manajemen, Bisnis dan Akunt., vol. 10, no. 3, p. 388, 2022, doi: 10.35794/emba.v10i3.41953.
[23] E. Dzulkharnain, “Pengaruh Persepsi Harga, Citra Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Tas Sophie Martin di Kabupaten Sidoarjo,” J. QTISHADequity, vol. 1, no. 2, 2019.
[24] Y. Wang, S., Fan, J., Zhao, D., Yang, S., & Fu, “Policy implications for promoting the adoption of electric vehicles: Do consumer’s knowledge, perceived risk and financial incentive policy matter?,” Transp. Res. Part A Policy Pract. 117, pp. 58–69, 2018.
[25] T. Wu, J., Liao, H., Wang, J. W., & Chen, “The role of environmental concern in the public acceptance of autonomous electric vehicles: A survey from China.,” Transp. Res. Part F Traffic Psychol. Behav. 60, pp. 37–46, 2019.
[26] B. C. She, Z. Y., Sun, Q., Ma, J. J., & Xie, “What are the barriers to widespread adoption of battery electric vehicles? A survey of public perception in Tianjin, China,” Transp. Policy, vol. 56, pp. 29–40, 2017.
[27] Imam Ghozali, “Aplikasi analisis multivariete SPSS 25,” Semarang Univ. Diponegoro, vol. 105, 2018.
[28] I. Ghozali, “Aplikasi Analisis Multivariate dengan Program SPSS,” vol. 105, 2018.
[29] R. E. A. Joseph F. Hair Jr, William C. Black, Barry J. Babin, Multivariate Data Analysis. Pearson Education Limited, 2019.
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PENGARUH PERSEPSI HARGA, PERAN INSENTIF PEMERINTAH, DAN KETERSEDIAN STASIUN PENGISIAN KENDARAAN LISTRIK UMUM (SPKLU) TERHADAP KEPUTUSAN PEMBELIAN KENDARAAN LISTRIK KOTA SEMARANG. (2024). Dinamika: Jurnal Manajemen Sosial Ekonomi, 4(2), 09-23. https://doi.org/10.51903/dinamika.v4i2.501
