KUALITAS PELAYANAN, KUALITAS SISTEM, KUALITAS INFORMASI, DAN KEPUASAN PELANGGAN ONLINE SHOPPING SHOPEE: SUATU PERSEPSI MAHASISWA AKUNTANSI STIE STEKOM DAN UNIVERSITAS STEKOM

Elda Agil  Restuti; Risma Nurhapsari; Erlinda  Sholihah; Maya Utami  Dewi

doi:10.51903/9mrsb347

Authors

Elda Agil Restuti Sekolah Tinggi Ilmu Ekonomi Studi Ekonomi Modern
Risma Nurhapsari Sekolah Tinggi Ilmu Ekonomi Studi Ekonomi Modern
Erlinda Sholihah Sekolah Tinggi Ilmu Ekonomi Studi Ekonomi Modern
Maya Utami Dewi Universitas Sains Dan Teknologi Komputer

DOI:

https://doi.org/10.51903/9mrsb347

Keywords:

benefit quality, framework quality, data quality, client fullfilment, understudy recognition, different direct relapse

Abstract

The purpose of this study was to analyze the influence of service quality, system quality, information quality, and user satisfaction on the acceptance of accounting students at STIE Stekom and Stekom University. The research method applied was a survey approach, with data collected from 80 active students as respondents. Data analysis was carried out using multiple regression with IBM SPSS 25. The results showed that service quality, information quality, and user satisfaction had a significant positive effect on student acceptance, while system quality had a significant but negative effect. The F-statistic value of 13.603 (p < 0.05) confirmed the overall significance of the model. The adjusted R² of 0.36 indicated that 36% of the variation in student acceptance could be explained by the four independent variables, while the remaining 64% was influenced by other factors outside the model. Validity and reliability tests showed that the research instruments were valid and reliable. Classical assumption tests confirmed that the regression model met the criteria of no multicollinearity, heteroscedasticity, and normality. These findings suggest that improving service, information quality, and user satisfaction can strengthen student acceptance, while system aspects require further attention.

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