EFFORTS TO INCREASE IMPULSIVE PURCHASES THROUGH CONSUMER EMPOWERMENT ON TIKTOK SHOP LIVE STREAMING: Upaya Peningkatan Pembelian Impulsive Melalui Penguatan Konsumen Pada Tiktok Shop Live Streaming. DINAMIKA. 2023;3(2):109-123. doi:10.51903/dinamika.v3i2.385