THE IMPACT OF HEDONIC SHOPPING MOTIVATION ON IMPULSIVE BUYING DECISIONS : A SYSTEMATIC LITERATURE REVIEW APPROACH IN THE CONTEXT OF MODERN RETAIL. Dinamika: Jurnal Manajemen Sosial Ekonomi, [S. l.], v. 4, n. 2, p. 262–269, 2024. DOI: 10.51903/ysq8tb58. Disponível em: https://journal.stiestekom.ac.id/index.php/dinamika/article/view/737. Acesso em: 3 jul. 2026.