PERSONALIZATION VERSUS PRIVACY: INVESTIGATING THE TRADE-OFFS IN AI-DRIVEN DIGITAL MARKETING STRATEGIES. Dinamika: Jurnal Manajemen Sosial Ekonomi, [S. l.], v. 5, n. 1, p. 213–226, 2025. DOI: 10.51903/cjwtch17. Disponível em: https://journal.stiestekom.ac.id/index.php/dinamika/article/view/734. Acesso em: 19 jun. 2026.