PENGARUH CELEBRITY ENDORSER, BRAND EQUITY DAN CUSTOMER BONDING TERHADAP TINGKAT INTENSI LOYALITAS PELANGGAN TOKOPEDIA. DINAMIKA [Internet]. 2025 Mar. 4 [cited 2025 Apr. 3];4(1):111-23. Available from: https://journal.stiestekom.ac.id/index.php/dinamika/article/view/445