THE IMPACT OF HEDONIC SHOPPING MOTIVATION ON IMPULSIVE BUYING DECISIONS : A SYSTEMATIC LITERATURE REVIEW APPROACH IN THE CONTEXT OF MODERN RETAIL. DINAMIKA [Internet]. 2024 Oct. 31 [cited 2026 Jul. 3];4(2):262-9. Available from: https://journal.stiestekom.ac.id/index.php/dinamika/article/view/737