Pengaruh Sosialisasi, Edukasi, dan Strategi Pemasaran Produk Kopi Terhadap Loyalitas Konsumen

Laurent Regina Anjani; Muhammad Azriel Yahya; Rizcha Oktanza Fabiyola; Livia Marcella Devani; Ummu Nadhiroh Islamiah; Dona Wahyuning Laily

doi:10.51903/community.v3i2.352

Laurent Regina Anjani Universitas Pembangunan Nasional “Veteran” Jawa Timur
Muhammad Azriel Yahya Universitas Pembangunan Nasional “Veteran” Jawa Timur
Rizcha Oktanza Fabiyola Universitas Pembangunan Nasional “Veteran” Jawa Timur
Livia Marcella Devani Universitas Pembangunan Nasional “Veteran” Jawa Timur
Ummu Nadhiroh Islamiah Universitas Pembangunan Nasional “Veteran” Jawa Timur
Dona Wahyuning Laily Universitas Pembangunan Nasional “Veteran” Jawa Timur

DOI: https://doi.org/10.51903/community.v3i2.352

Keywords: Socialization, Education, Marketing Strategy, Consumer Loyalty

Abstract

Extension activities to determine the effect of socialization, education, and marketing strategies for coffee products on consumer loyalty in the framework of community service activities carried out in Puspo Village, Pasuruan Regency with the aim of helping the Rukun Sejahtera Puspo Forest Farmer Group in overcoming the problems of marketing coffee products and consumer loyalty in purchasing coffee products. Efforts that can be made in helping the Rukun Sejahtera Puspo Forest Farmer Group is to find an optimal marketing strategy to increase sales of coffee products in Puspo Village. Solutions that can be offered related to marketing strategies are by changing conventional marketing methods to more modern marketing methods, rebranding Puspo coffee products, issuing business identification numbers for Puspo farmers, conducting product promotions, and paying attention to customer satisfaction to determine how customer loyalty and the efficiency of marketing methods that have been applied.

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