Pengaruh Sosialisasi, Edukasi, dan Strategi Pemasaran Produk Kopi Terhadap Loyalitas Konsumen

Authors

  • Laurent Regina Anjani Universitas Pembangunan Nasional “Veteran” Jawa Timur
  • Muhammad Azriel Yahya Universitas Pembangunan Nasional “Veteran” Jawa Timur
  • Rizcha Oktanza Fabiyola Universitas Pembangunan Nasional “Veteran” Jawa Timur
  • Livia Marcella Devani Universitas Pembangunan Nasional “Veteran” Jawa Timur
  • Ummu Nadhiroh Islamiah Universitas Pembangunan Nasional “Veteran” Jawa Timur
  • Dona Wahyuning Laily Universitas Pembangunan Nasional “Veteran” Jawa Timur

DOI:

https://doi.org/10.51903/community.v3i2.352

Keywords:

Socialization, Education, Marketing Strategy, Consumer Loyalty

Abstract

Extension activities to determine the effect of socialization, education, and marketing strategies for coffee products on consumer loyalty in the framework of community service activities carried out in Puspo Village, Pasuruan Regency with the aim of helping the Rukun Sejahtera Puspo Forest Farmer Group in overcoming the problems of marketing coffee products and consumer loyalty in purchasing coffee products. Efforts that can be made in helping the Rukun Sejahtera Puspo Forest Farmer Group is to find an optimal marketing strategy to increase sales of coffee products in Puspo Village. Solutions that can be offered related to marketing strategies are by changing conventional marketing methods to more modern marketing methods, rebranding Puspo coffee products, issuing business identification numbers for Puspo farmers, conducting product promotions, and paying attention to customer satisfaction to determine how customer loyalty and the efficiency of marketing methods that have been applied.

References

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Mujiburrahmad, Akhmad Baihaqi, and Ira Manyamsari. "Analisis Pengaruh Kualitas Pelayanan Penyuluh Pertanian Terhadap Kepuasan Petani Dalam Pengembangan Usaha Tani Di Kabupaten Pidie." Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis, 2020: 89-98.
Rasmikayati, E., Deaniera, A. N., Supyandi, D., Sukayat, Y., & Saefudin, B. R. (2020). Analisis Perilaku Konsumen: Pola Pembelian Kopi Serta Preferensi, Kepuasan Dan Loyalitas Konsumen Kedai Kopi. Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis, 6(2), 969. https://doi.org/10.25157/ma.v6i2.3629

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Published

2023-07-10

Issue

Vol. 3 No. 2 (2023): Juli : Jurnal Pengabdian Pada Masyarakat

Section

Articles

How to Cite

Pengaruh Sosialisasi, Edukasi, dan Strategi Pemasaran Produk Kopi Terhadap Loyalitas Konsumen. (2023). Community : Jurnal Pengabdian Pada Masyarakat, 3(2), 13-19. https://doi.org/10.51903/community.v3i2.352