Apresiasi Desainer di Industri Percetakan: Review tentang Faktor Ekonomi, Literasi, dan Digitalisasi
DOI:
https://doi.org/10.51903/dwtg8529Keywords:
apresiasi profesi, jasa desain, industri kreatif, literature review, desain visualAbstract
Penelitian ini dilatarbelakangi oleh masih terbatasnya kajian sistematis mengenai faktor-faktor yang memengaruhi apresiasi terhadap profesi desain grafis di industri kreatif, khususnya sektor percetakan. Penelitian bertujuan mengidentifikasi dan menganalisis faktor-faktor yang membentuk apresiasi terhadap profesi desain grafis melalui metode Systematic Literature Review (SLR) berdasarkan pedoman PRISMA. Literatur diperoleh dari Scopus, Google Scholar, Garuda, dan ScienceDirect pada periode 2010–2025. Sebanyak 25 artikel yang memenuhi kriteria inklusi dianalisis menggunakan sintesis tematik. Hasil penelitian mengidentifikasi lima tema utama, yaitu faktor ekonomi, pendidikan dan literasi visual, sosiokultural, teknologi dan digitalisasi, serta regulasi dan kelembagaan. Analisis menunjukkan keterkaitan yang kompleks antar faktor, dengan literasi visual dan digitalisasi berperan sebagai variabel paradoksal yang dapat membentuk low-appreciation trap. Temuan utama menegaskan bahwa pendidikan merupakan faktor strategis yang memengaruhi seluruh dimensi apresiasi melalui pengembangan kurikulum, penguatan pedagogi literasi visual, dan program community learning. Tanpa pendidikan yang sistematis dan berkelanjutan, upaya peningkatan apresiasi melalui pendekatan ekonomi, teknologi, maupun regulasi akan menghadapi hambatan struktural. Oleh karena itu, pendidikan perlu ditempatkan sebagai fondasi utama dalam strategi peningkatan apresiasi profesi desain grafis.
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