“ALTERNATIF STRATEGI PENINGKATAN KINERJA PEMASARAN BERBASIS INTERNAL - EXTERNAL MATRIKS”. Dinamika: Jurnal Manajemen Sosial Ekonomi 2, no. 2 (October 30, 2022): 87–95. Accessed June 18, 2026. https://journal.stiestekom.ac.id/index.php/dinamika/article/view/234.