PENGARUH KUALITAS PRODUK, PELAYANAN DAN KEPERCAYAAN PELANGGAN TERHADAP LOYALITAS PELANGGAN

Authors

  • Afiatin

DOI:

https://doi.org/10.51903/education.v1i3.91

Keywords:

Product Quality, Service Quality, Customer Loyalty, Customer trust

Abstract

This study aims to determine the influence of Product quality. Service quality and Customer trust on Customer loyalty. Where is the independent variable consist of Product quality variable. Service quality variable, and Customer trust variable influences Customer Loyalty variable as the dependent variable. This research was conducted at Enterprise in Surabaya. Methods of data collection in this study is questionnaires filled out by the respondents are consumers of Enterprise that have been bought the blank wedding invitation cards at least twice. Taking sample of 50 respondents in this study using a purposive sampling method.

References

References

Downloads

Published

2021-11-01

Issue

Vol. 1 No. 3 (2021): November : Jurnal Sosial Humaniora dan Pendidikan

Section

Articles

License

All articles published in EDUCATION: Jurnal Sosial Humaniora dan Pendidikan are licensed under the Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0). Authors retain copyright while granting the journal the right of first publication. Readers may freely share, distribute, and adapt published works, provided appropriate attribution is given and derivative works are distributed under the same license.

How to Cite

PENGARUH KUALITAS PRODUK, PELAYANAN DAN KEPERCAYAAN PELANGGAN TERHADAP LOYALITAS PELANGGAN. (2021). Education : Jurnal Sosial Humaniora Dan Pendidikan, 1(3), 24-30. https://doi.org/10.51903/education.v1i3.91